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Brands using AnswerCrowd

Market Research

Real-time, direct to desk, unfiltered, market research. Qualitative and Quantitative.

Ideation

New ideas, generated from the crowd in real-time. Ideas from your target consumers.

Consumer Feedback

Real feedback from real people, in real-time. No rose coloured glasses here.


See an example

When buying groceries, where do you most regularly get your food from? What do you think is missing from grocery stores, both big and small? What would make your grocery shopping experience better? What might make it easier for you to choose what foods and products you are going to purchase?

— to the Crowd

What we asked

Question Quota & Times

Quota: 50 Responses

Open: 11:30AM April 2nd 2017

Close: 2:35PM April 2nd 2017

50 Responses, from all around Australia.

Title & Question

Title: Grocery Shopping

Question: When buying groceries, where do you most regularly get your food from? What do you think is missing from grocery stores, both big and small? What would make your grocery shopping experience better? What might make it easier for you to choose what foods and products you are going to purchase?

Link: None

File: None

Demographics

Age: 18 to 70

State: Aus Wide

Gender: M & F

Postcodes: No Filter

Socio-economic: No Filter

Trait Group: No Filter

Key Insights

Insight 1: People value good customer service the most.

Insight 2: Insufficient amount of staff members is a deterrent.

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What we were told

Some examples of what the Crowd told us.
Response Gender Age State
I most regularly buy from farmers markets and specialty producers. I buy as little as possible from large chain supermarkets as I feel they unethically force lower prices on producers which in turn affects the quality of the product and forces small producers out of business. I would prefer to pay a fair price for my groceries. That said – I stlll use supermarkets for convenience. And even though self checkout is cheaper for supermarkets I like it as it is usually faster. A range of sizes would be better – large sizes dominate – creating waste. Female 56 VIC
I get most of my groceries from a larger supermarket , except for fruit and vegetables as the larger supermarkets pay the farmers and grocers NOTHING for their hard work and effort ,
then charge the customer a fortune and keep all the profits …
Fair pricing is lacking in almost all supermarkets.
Friendlier staff , more staff available would definitely help my shopping experience …
I am a good lover so , I don’t need help choosing.
Male 38 NSW
Purchase from Aldi mainly, then Coles. Quality fruit and veg. Supermarket produce is not very fresh or enticing, particularly at Aldi. Good presentation of store and products. Tasting tables. Female 64 VIC
Shop at anywhere except the big duopoly, organic healthfood stores, IGA supermarkets, Aldi, farmers markets and fruit/veg stores. Big grocers are missing the human/personalised smalltown atmosphere and attitude. Small grocers are missing the ability to cater for most of their customers completely. Less packaging, more sustainable/reuseable/biodegradeable packaging should be a law. I choose a lot of our groceries based on how they are processed, prepared and packaged. Clearer ingredients listings and more natural (less numbers!) ingredients might encourage me to buy. Female 46 QLD
I normally shop at Coles as my preferred items are cheaper and there is a wider range of products. Sometimes what’s missing is the availability of staff you can talk to about the products being sold – I have to hunt high and low for a staff member. More checkout lanes opening up when it’s busy will help to make it faster for me to shop and make the experience better. How about putting all the items on special at eye level so shoppers can grab what they want at first glance? Female 38 WA
Generally from Woolworths and Aldi. We also look for wholesale food outlets that offer good
value for quality and money.
Personalised service and value for money are missing from most grocery stores.
Experience would be much better if there was a standard for labelling on packaging and a magnifying glass wasn’t required to read the fine print on labels.
It would be much easier if there was logical placement of products by brand so that we would know where to generally find what we are looking for. Taking “home” brand products purely as an example, if they were all located on a particular shelf at the start or end of a product group, we wouldn’t have to get whiplash checking out every shelf to find what we’re looking for and PLEASE….detailed lists on aisles to save us walking around aimlessly guessing where a product may be placed.
Male 71 VIC

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