Statistically Speaking

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The answer is 385. Metrics in Theory There are a number of key factors involved in helping you decide how many responses you require to make your research statistically valid and your findings irrefutable. You’ve probably at least heard these mentioned before. Each are outlined below with specific reference to Market Research. Population Size Population […]

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What is Market Research?

What is Market Research? Wikipedia defines it as “… any organised effort to gather information about target markets or customers. It is a very important component of business strategy.” Such ‘organised effort’ comes in a variety of forms. Many people would be familiar with the typical phone interviews or perhaps surveys that are sent out […]

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